Senior National Account Manager

Salary: Competitive

Broadland Drinks (BDL) - Broadland Drinks is an independently owned company with a passion for creating drink brands that people love.  We specialise in both innovative drinks and quality imported wine and have an extensive portfolio of both branded and private label products.
How we work – we create and bottle our own drinks brands at our BRC AA+ accredited Norfolk winery, and supply leading retailers and wholesalers in both the on and off-trade, in the UK and USA.  Using extensive market insight, we partner with our customers to identify opportunities for both branded and own label products and drive sales through our brand marketing team.
About the role:
This is a fantastic opportunity for a successful and ambitious Senior National Account Manager to help introduce exciting new innovative brands to the UK drinks market. Reporting to the Head of Sales (Multiple Grocers), you will manage key national customers to drive and develop sales of our Brands using your contacts in the major UK multiple grocers and wholesalers.

Your key responsibilities will be to:
  • Drive sales of current listings and to gain new listings in both new and existing customers.
  • Work collaboratively with Marketing to create customer specific presentations and proposals to develop new business and to gain new listings for our key brands and core capabilities.
  • Develop and maintain effective relationships with existing and potential customers.
  • Take full P&L responsibility and ownership of budgeting, forecasting and commercial analysis.
  • Manage JBPs, trading terms, customer pricing, and implementation of cost price increases.
  • Execute Brand strategy and activation plans in line with our Marketing plans.
  • Keep abreast of and report back on industry trends and customer & competitor activity.
  • Collaborate and work cross functionally across key departments in the business.
About You:
You will have strong evidence of the following key skills & competencies:
  • Drinks brand sales track record in the multiple grocers and national wholesalers
  • Network of current contacts and relationships in multiple grocers and national wholesalers
  • Account development and management skills
  • Developing and managing JBPs and commercial trading agreements
  • Ability to convert data into compelling commercial proposals 
  • Wine knowledge (ideally WSET qualified) preferable
  • Skilled negotiator with strong presentation skills
  • Highly numerate and analytical, with strong IT skills
  • Creativity and problem solving
  • Drive, tenacity, and growth mindset
  • Commercial acumen with an eye for detail

The role is full-time, 40 hours per week, flexible, and with a start date of August / September 2022. This is a home-based role with some UK travel required.
In return we offer a competitive salary and benefits commensurate with qualifications and experience.
BDL is an Equal Opportunities Employer with a culture of employee development and engagement. 

To apply please email a covering letter and C.V. to by no later than 15th July 2022

Click to apply
Broadland Wineries
The New Winery

Company registration no: 859 081
AWRS registered: XAAW00000100376
VAT number: 104 655 979
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