Branded & Private Label Drink Supply

Broadland Drinks is an award-winning international drinks company and a creator of brands that consumers love.

From design to delivery, Broadland offers a full-service wine supply package to the On and Off Trades in the UK, USA and European markets. With over 50 years of experience and an expert team, we are dedicated to providing superior service, quality and value.

Our Services include:

Account Management

Each customer is allocated a dedicated account manager, according to their specific needs and location.  Our aim is to provide superior service, quality and value at all times. Our field-based Sales Team have an average of over 15 years’ experience in the drinks industry, with comprehensive knowledge of all trade sectors. We offer extensive after-sales support and work closely with our customer base to optimise opportunities and maximise profit. Our in-house supply chain and demand planners monitor sales and manage safety stock levels. Simultaneously, our in-house marketing and design teams work with customers to produce point of sale, drinks menus, social media campaigns and more.

Consumer Insight

The Broadland consumer insight team is led by Simon Oastler, a veteran industry research expert.  He works with the top market research companies to source data including Kantar WorldPanel, Wine Intelligence and Nielsen.  He is also leading a number of Broadland qualitative and quantitative consumer research studies to ensure the company can understand and predict ever-changing consumer needs. 

Product Development

In addition to the range of award-winning branded drinks, Broadland Drinks provides private-label wine solutions to drink buyers in the UK, North American and European markets. Customers are guaranteed an expert one stop shop because the company covers every aspect of the supply chain from product sourcing and label design to trademarking and quality assurance, all tailored to meet customer requirements exactly. Combining our in-house expertise, we work with customers to design, package and deliver a range that is completely exclusive to them. 

Wine Sourcing

Our buying team works closely with partner wineries to ensure every wine meets our stringent quality and value standards. As well as global, bulk wine partners, Broadland Drinks works closely with a number of handpicked estate producers importing bottled at source wines from countries such as France, Italy, Spain and New Zealand.

Production

We fill bulk wine tanks into multiple pack formats and bottle branded products in all common sizes and formats. Our BRC Grade AA+ accredited winery packs up to 50 million litres of wine per annum. Packaging sizes and formats include 18.7cl, 37.5cl, 50cl, 75cl, 1L and 1.5L as well as bag-in-box and pouch. From February 2020 Broadland Drinks will have the capacity to produce 20 million cans per year. 

Warehousing, Logistics, Demand Planning and Distribution

To minimise our carbon footprint, waste, costs and lead times, we locate our filling, packing and storage facilities between large container ports and large population centres. This enables us to import bulk and bottled wines and then customise locally in-market. We pride ourselves on our competitive prices and expert supply chain teams. Our in-house specialists are dedicated to delivery on-time and in full and our bonded warehouse and excellent infrastructure allows us to offer consistently superior service in multiple markets.