To enhance the Proudly Vegan range
, Broadland has launched a Prosecco, which, in keeping with the brand ethos, is 100% vegan right down to the ink and glue on the label. The range now offers a Sauvignon Blanc, Merlot and Rosé from Chile, as well as the Prosecco.
According to Liz Cobbold, Marketing Director at Broadland, “our brand stands out on the shelf because it clearly states that it is vegan on the front label. It has been registered by the Vegan Society and is the only wine to be completely vegan in this market.”
Broadland’s own consumer research revealed that 42% of all consumers and just over a third of vegan and vegetarian consumers assume wine is vegan friendly. 33% of all consumers say they are more likely to consider a vegan diet now compared to five years ago, rising to over 50% among those who are aged between 18 and 34 years old.
Proudly Vegan’s clear labelling provides consumers with the guarantee that it meets their specific requirements and makes the purchase an easy one as it avoids the time-consuming hassle of searching labels for information.
These wines aren't just about abels however and the IWSC award
this superb Prosecco has already receieved is testament to the effort Broadland puts into sourcing all of their wines - Cheers!