No Ordinary have expanded the range to include a Vinho Verde rosé, offering a twist on a classic pale rosé for consumers who are looking to try something different.
The No Ordinary Vinho Verde Rosé from Portugal is a refreshing style of pale rose with strawberry and redcurrant fruits and the classic Vinho Verde spritz on the palate, making it perfect for summer. Tapping into the trend for pale rosé it offers consumers a wine style they are familiar with but with the addition of a delicate spritz and a new region to explore.
Rosé has been a key driver in bringing new shoppers to the wine fixture and has added over £97 million of incremental spend with consumers adding rosés to their repertoire*. Whilst rosé overall is up 27%** this growth has been predominantly driven by premium price points. With Portugal also in growth, No Ordinary Vinho Verde fulfils the need for a premium Portuguese rosé.
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* Kantar FMCG Panel | 24 w/e 4th Oct 2020
** Nielsen Scantrack | 16th January 2020