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Picnics, parties and Platinum Jubilees… why MINIVINO is the perfect wine for the bumper bank holiday

Friday 27 May 2022


With a bumper 4-day weekend on the horizon, a whole host of events are being planned across the Commonwealth to mark the occasion of the Queen’s Platinum Jubilee.

National holidays typically mean big business for brands. But with Grocery inflation currently at its highest for a decade, is the pomp and ceremony what we need to lift our spirits and drive retail sales, or a gilded distraction from a worsening cost of living crisis?

“There’s reason to be hopeful,” comments Broadland’s Insight Manager Simon Oastler. “Research shows that still wine sales around the Spring Bank Holiday are 4% higher than during an average week. That figure is even higher in the convenience channel, at 11%*.”

With impulse the clear winner, Broadland’s MINIVINO, the UK’s leading single serve wine brand, is a natural fit for the occasion with its largest share of sales going through convenience. “We forecast the spring bank holiday and summer months to be a strong sales period for the brand” adds Brand Manager Nicola Cannon. “Consumers love the shape and portability of the fully recyclable cup, which is a key USP. Adding MINIVINO into retailers’ ranges adds a clear format point of difference that’s perfectly suited to the picnic and party season we all love during a British summer.”

*NielsenIQ, Total Coverage including Discounters, 3 years to 7th May 2022
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