News > June 2024

Sunshine in every glass this Solstice

Thursday 20 June 2024


With historical BIB perry sales data showing correlation between longer daylight hours and increased sales*, make sure your range is optimised this summer solstice.  

Le Soleil, meaning ‘the sun’, is Broadland Drinks’ multi IWSC award-winning premium bag in box Perry. Enjoyed by loyal consumers for over 20 years and consistently receiving excellent consumer reviews for its quality and great value, Le Soleil is enjoying strong growth ahead of the category with sales value growth up +9% YoY**.

Available in Medium Sweet or, firm consumer favourite, Medium Dry, these deliciously light and refreshing still Perrys are the perfect summertime refreshment.

Nicola Cannon from Broadland Drinks says ‘These perfect sharing size Perrys are ideal for any summer get-together, whether that be a picnic at the park or garden BBQ. For smaller occasions or those looking to moderate, they keep fresh for up to 6 weeks once opened and refrigerated, meaning consumers can enjoy a little bit of sunshine every time they open the fridge door.”

To see your BIB perry fixture grow ahead of the category, contact us today at

**NeilsenIQ MAT 52 weeks ending 18th May 2024

Le Soleil Medium Dry Perry

Le Soleil Medium Sweet Premium Perry
Broadland Wineries
The New Winery

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