Following the installation of a canning line earlier this year, we have launched an exciting new range of canned products under our best-selling brands; Three Mills and La Fiesta.
Wine in cans have been a success story in the small format category and are still growing rapidly, up 89% year on year*. Research has also shown that this smaller format is a great way for consumers to trial new products, and to drive incremental sales in the category.
Under our established Three Mills brand, we have launched two flavours: Tropical Fruit flavour White Fizz
and Summer Berry flavour Rosé Fizz,
within the Fruit Fusion range the cans offer fantastically fruity and refreshing wines with a little fizz. Three Mills is a brand shopped by over a million households**, and with the new 250ml cans at 5.5% ABV, they are a perfect addition to the range to help drive new usage occasions and creating summer vibes all year round.
Our everyday celebration brand La Fiesta has also introduced a can to the range with its Medium Sweet Fizz
. Currently available in a 75cl and 1.5l bottle, the 250ml can is a welcome addition to the range, with formats to suit all occasions and celebrations big or small. At 6.8% ABV, La Fiesta Medium Sweet Fizz is deliciously fresh and fruity and the perfect partner for life’s little celebrations.