Our Services include:
Our in-house brand managers nurture our range of brands, creating strong brand plans to grow awareness, demand and loyalty with consumers. Using a range of digital and traditional tactics, from social media, influencer marketing, PR, events and sampling, the support helps to drive sales and make our brands must-stock products.
Brand Development and Activation
Drinks Product Development
With our in house expertise, NPD and laboratory teams we work with Retailers to create and deliver own and private label drinks products. Customers are guaranteed an expert one stop shop because the company covers every aspect of the supply chain including - brand design, trademarking, product development, production, quality assurance, storage and distribution.
Global Wine Sourcing
Our buying team works closely with partner wineries from countries including New Zealand, Argentina, Chile, Australia, South Africa, USA, France, Portugal, Italy, Spain and Eastern Europe to ensure every wine meets our stringent quality and value standards. As well as global, bulk wine partners, Broadland Drinks works closely with a number of hand-picked producers importing bottled at source wines.
From our drinks production site we ferment and produce perry, mulled wine, mixed alcoholic beverages, low and no alcohol drinks as well as importing and bottling bulk wines and shipped in bottle products. Our BRC Grade AA+ accredited winery packs up to 50 million litres of drinks per annum and the recently added canning line has capacity to produce 20 million cans per year. Packaging sizes and formats include 18.7cl, 37.5cl, 50cl, 75cl, 1L and 1.5L bottles as well as bag-in-box, can and pouch. The winery is certified Organic and Fairtrade and vegan drinks are one of our specialities.
Each Retailer is allocated a dedicated account manager, according to their specific needs and location. Our aim is to provide superior service, quality and value at all times. Our field-based Sales Team have an average of over 15 years’ experience in the drinks industry, with comprehensive knowledge of all trade sectors. We offer extensive after-sales support and work closely with our customer base to optimise opportunities and maximise profit. Our in-house supply chain and demand planners monitor sales and manage safety stock levels. Simultaneously, our in-house marketing and design teams work with customers to produce point of sale, drinks menus, social media campaigns and more.
The Broadland consumer insight team is led by Simon Oastler, a veteran industry research expert. He works with the top market research companies to source data including Kantar WorldPanel, Wine Intelligence and Nielsen. He is also leading a number of Broadland qualitative and quantitative consumer research studies to ensure the company can understand and predict consumer needs and trends.
Warehousing, Logistics, Demand Planning and Distribution
To minimise our carbon footprint, waste, costs and lead times, we locate our filling, packing and storage facilities between large container ports and large population centres. This enables us to import bulk and bottled wines and then customise locally in-market. We pride ourselves on our competitive prices and expert supply chain teams. Our in-house specialists are dedicated to delivery on-time and in full and our bonded warehouse and excellent infrastructure allows us to offer consistently superior service in multiple markets.
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