With an estimated 8.5 million people expected to participate in Dry January 2024, and more than one in four planning to reduce their alcohol consumption throughout the entire year*, there has never been a better time to optimise your range for both the abstainers and the moderators.
 
But have you considered the environmental impact of many non-alcoholic wines?
 
De-alcoholisation, which is the most commonly used production method for 0% wines on the UK market, starts with a standard ABV wine and removes the alcohol, in what is an extremely energy intensive process and one that often results in what Patrick Schmitt MW describes as a wine that tastes “thin and tart”.
 
Three Mills 0%, Broadland Drinks’ innovative solution, not only ‘tastes just like wine’ (Alison Hammond, ITV’s This Morning) but uses up to 5x less energy than de-alcoholised alternatives. Crafted at our winery in Norfolk, it is a non-alcoholic drink available in red, white and rosé made from flavourful blends of fruity grape juice & specially selected botanical flavours. Nothing removed, just great flavours added in.
 
To learn more about capitalising on this growing category and reducing your carbon footprint please contact sales@broadlanddrinks.com
 
#dryjanuary #british #nonalcoholic #lowercarbon
 
*Alcohol Change UK